A product specialist designs, promotes, and sells products for an organization through use of sales and marketing knowledge. On a typical day, a product specialist will devote their time to a specific product and create a production, marketing, and sales plan. They will also interact with other departments within their organization to achieve their goals.
Skillset: Product specialists generally have a strong background in marketing and sales. They must be well organized, have team management and troubleshooting skills. Strong communication skills are also a must for product specialists as they frequently interact with clients and fellow employees.
Education: Most product specialists have a business, marketing, or technical degree. They must gain expertise in products they will support and may have be promoted into this role from a sales or marketing position.
Career Path: The foundation of a career as a product specialist is a strong grasp of management, marketing, and sales. Pursue a bachelor’s degree in business, marketing, or a related field and consider getting a master’s degree to increase desirability. Internships in a sales or marketing position is a great way to gain experience and build up a resume.
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