A communications specialist works to establish and maintain a good relationship with the public through the use of various media and events. Some of the duties this position may require include speech writing, producing brochures, video production, and the design and creation of displays. They often have additional tasks of maintaining rapport between departments within the company.
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Skillset: Communications specialists need to have skills in writing, marketing, organization, basic computer operation, and proficiently in handling a variety of tasks at different stages. Aptitude in both oral and written communication is necessary. Strong people skills, constant evaluation of program value, and the ability to react quickly are essential.
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Education: Most companies require a communications specialist to have a bachelor’s degree in communication, public relations, or related field. Additional courses related to the industry may be required.
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Career Path: Many colleges have a partnership with local businesses to provide interns in communications. The company may offer an unadvertised position to the intern. Some companies offer specialties in communications, including social media management, marketing, and community relations.
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