RAB Lighting: Latest Job Openings, Reviews and Ratings & Profile wise Salary Distribution
We've calculated that the average salary at RAB Lighting is $66K based on 7 user-submitted salaries
A total of 2 RAB Lighting employees gave RAB Lighting an average happiness rating of 3.3 out of 5.0.
2.4Drive the vertical and channel marketing strategy, increasing brand awareness of RAB LED lighting solutions through integrated marketing campaigns to key stakeholders.
• Increased sales performance of National Accounts by 15% through sales promotions, buy-in programs, and sales SPIFFS. Provide quarterly marketing updates, training videos and web banner ads promoting the RAB portfolio.
• Support daily requests from rep agencies providing new product information, promotional flyers, and merchandising requests. Conduct biweekly webinars to review national programs, sales performance, and new product introductions.
• Launched the vertical strategy and marketing plan using an integrated approach across the web, collateral, tradeshows and social media aligning our LED portfolio by industry. Drove targeted campaigns through key publications resulting in a 10% increase in Commercial lighting sales.
• Develop targeted email programs increasing sales pipeline for the education, healthcare, municipal and industrial segments.
• Implemented merchandising program and guidelines ensuring brand consistency, analyzed sales data and reviewed trends to identify product assortments for various merchandise mix. Identified vendor to source counter, inline, wall and seasonal displays on time and within budget.
• Supporting portfolio growth, solicited and secured product installation in education, healthcare, municipal and industrial verticals resulting in application photos, testimonials and case studies.