Customer account executives are an integral part of any sales team. Generally, customer account executives are responsible for seeking out and acquiring customers or ensuring the retention of current customers. Either way, customer account executives are usually the first point of contact for customers and must represent their business professionally and adequately at all times.
Skillset: Customer account executives must be experts in interpersonal communication, marketing and sales. They must be very effective at communicating what the company can offer the client and executing sales strategies.
Education: Most entry-level customer account executive jobs require a bachelor's degree, and a major in business administration is often preferred. Some companies also offer continuing education reimbursements for those willing to pursue their master's degree.
Career Path: The first step towards becoming a customer account executive is pursuing a bachelor's degree in business administration. Prior sales experience is also important. For higher profile positions and companies a master's degree is highly sought after.
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