4.2 CNYCentral is the umbrella brand for three TV stations WSTM NBC3, CW6, WTVH CBS5 & CNYcentral.com. CNYCentral is the largest media company in Upstate New York, producing 65 hours of local news each week. CNYcentral.com delivers millions of page views per month and is very active on multiple social media platforms, including Facebook, Twitter, Instagram, and YouTube. CNYCentral's anchors, reporters, and meteorologists are all active social media users. The company has 51-200 employees.

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