Transact Campus Employee Reviews for Anonymous Employee

"• Director of Product Marketing for an EdTech spin-off/start-up in security, safety and financial solutions. Responsible for our entire product line – NFC Mobile Credentials, Access Control, Mobile Ordering, Student Financial Transactions - marketing to educational institutions to deliver a mobile-centric, SAAS, personalized student and family experience both on and off-campus. • My role was to understand our products, prospect and client needs, market opportunities, and competitive threats and positioning, and apply this knowledge to enable sales to meet a $50M target. • Responsibilities included product and solution messaging, sales enablement, go-to-market strategies and tactics – teaming closely with field marketing, sales, product management and development to create awareness, drive lead generation, and enable relevant sales teams for our software and hardware solutions."