2,552 Senior Marketing Consultant Jobs Nationwide
Marketing consultants are responsible for developing marketing strategies which are used to promote and sell goods and services. On a typical day, a marketing consultant will collaborate with advertising and public relations departments while formulating strategies to help clients launch products and services effectively. This also requires a good amount of consumer research and product knowledge.
Skillset: It is required that a marketing consultant have a strong background in marketing and research as well as excellent management and communication abilities. They must also be well organized and possess great critical thinking and creative writing skills. Meeting strict deadlines and staying in constant communication with clients and other department employees is a must.
Education: Most marketing consultants hold a bachelor’s degree in business, marketing communications, or another related field. Previous experience in sales and advertising is also a big plus.
Career Path: An important key to success as a marketing consultant is to have excellent marketing and research traits. They must also be able to communicate and manage projects with a multitude of clients and employees. Pursue a bachelor’s degree in business or marketing communication and consider getting a master’s degree to increase desirability and promotional opportunities. Internships are a great way to gain experience and build up a resume.
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