"I am a senior marketing executive with 10 years of experience at the leadership level. I am recognized as a specialist in leading company-wide processes, technology, and digital transformation. My most recent appointment was as the Director of Digital Marketing at Giant Tiger- a proudly Canadian retail chain. Part of my mandate was to lead the largest transformation effort in the company’s 60-year history, modernizing the overall marketing department with a focus on digital-first strategies. In previous roles I have led teams in Brand Marketing for companies like Canadian Tire, Hyundai Canada, Scotiabank International, etc. I have a BBA in Advertising from the University of Communications in Mexico and a post-graduate diploma from the Graduate School of Business and Leadership at the Institute of Technology of Monterrey."
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