The NPD Group Employee Reviews for Anonymous Employee

"NPD is a leader in the Market Research industry. As a privately held company, NPD provides more opportunitites for innovation without constraint than may be available in similar organizations."

"Great company for entry to mid-level. Once you get to Director level, too many layers and too much politics. The environment shifts at the top,."

"I've worked for NPD for about 2 years. It has a very good market analytics applications. Application development teams are pretty small in size and unavailability of senior staff to provide more inputs to the team is a big problem."

"Company is good and so are the people"

"From my experience and the division I was representing, I found the company to be too driven by profits and not enough focus on the customer. The business strategy that our division President put in place was unrealistic and not a loud enough voice to help new technology (like software) be developed for meeting clients' needs. In addition, clients had a difficult time with understanding the value our services offered as our methodology was a bit archaic."

"Very smart people, but lacking understanding of clients business. Controlling Management."