It’s the job of a Marketing specialist to market products and services in many fields such as online advertisement, public relations, media, and other forms of communication. On a typical day, a marketing specialist will research marketing niches for a particular product and set advertising goals to push that product forward.
Skillset: Marketing specialists must have strong creative thinking, writing, and leadership skills. They must also have excellent research and communication skills, as they will often work alongside clients and supervise employees. Demonstrating problem-solving skills is also a huge positive and helps keep the creative process flowing freely.
Education: Many marketing specialists have degrees in business, advertising, finance, psychology, public relations, or writing. Completion of courses such as art, creative writing, music, dance, or theatre may also be helpful.
Career Path: Marketing specialists are expected to be strong creative thinkers with excellent management and leadership ability. Pursue a bachelor’s degree in business, advertising, finance, psychology, public relations, or writing and consider getting a master’s degree to increase desirability. Internship and freelance projects are an excellent way to gain experience and build up a resume.
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