CareerBliss Makes a List (And Checks it Twice) of its Happiest Holiday Retailers

Posted November 22, 2010

Irvine, CA (November 22, 2010) CareerBliss, the leading online career community helping people find joy and success at every step in their careers, today announces its Happiest Holiday Retailer list for 2010. Data reveals retailer Costco leads the way in fostering happy employees and finds they make more money, can spend more time with their families and are happier with their benefits than those who work for other retailers.

2010 Ten Happiest Holiday Retail Employers

Retailer

Happiness Rating*

Costco

3.84

Nordstrom

3.76

Old Navy

3.48

Best Buy

3.40

Lowe's Home Improvement

3.35

The Home Depot

3.29

Sam's Club

3.27

Target

3.27

Victoria’s Secret

3.24

PetSmart

3.17

*Happiness Ranking: One to five scale - rating eight aspects of job happiness

The 2010 data pulls from almost one hundred thousand independent company reviews to evaluate levels of employee happiness in the following categories: growth opportunity, compensation, benefits, work-life balance, career advancement, senior management, job security and whether the employee would recommend the company to others. The submissions are from visitors to CareerBliss.com and provide insights regarding their current and previous employers.

A key driver of employee happiness is compensation, but it is not the only factor that drives job satisfaction levels. Rick Wainschel, Vice President of CareerBliss says “It’s true that Costco employees receive higher pay than those at other retailers, which contributes to their overall happiness. Those who work at Old Navy, however, are generally happier than those at Victoria’s Secret despite making an average of ten thousand dollars a year less. Our data indicates that factors such as benefits, career advancement, and work-life balance can often overcome monetary considerations, as is the case in this example.”

Retailer

AverageSalary

Costco

$52,500

Nordstrom

$34,000

Old Navy

$31,667

Best Buy

$32,927

Lowe’s Home Improvement

$41,667

The Home Depot

$45,369

Sam's Club

$27,002

Target

$49,364

Victoria’s Secret

$41,000

PetSmart

$22,300

Happy employees can have a positive effect on a company’s bottom line says Bradley Brummel, PhD, a Professor of Industrial/Organizational Psychology at The University of Tulsa and a member of the CareerBliss advisory board. “Research shows a direct correlation between happy employees and better customer service. Customer service is a key driver for consumer purchasing, and with the holidays around the corner, retailers need every sale they can get,” says Brummel.

Rick Wainschel of CareerBliss says, “The Happiest Holiday Retailer list gives both consumers and retailers a clear picture of what impacts employee happiness. It is information many consumers should consider as they make their own lists this holiday season.”

photo of The CareerBliss Team

The CareerBliss Team

CareerBliss cares about your career happiness. That's why we offer a variety of great tools and resources to help you make better-informed career decisions. We believe that if you're happier at work, you'll be happier in life! Check out company reviews, salary information, career advice and, of course, millions of jobs on CareerBliss and choose happy today!

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