Macy's Employee Reviews for Senior Manager

"A little background about myself, I previously was the Senior Manager of CRM at Macy's; I had been with the company for 5+ years, but with SF HQ closing in March I decided to not relocate with the team in NYC. My team determined all segmentation strategies for Email, SMS, Push, Direct Mail and Site as well as the Experimentation within those channels. - I determined/evaluated customer cohorts to improve customer journeys and overall engagement/conversion - I excel at cross-functional project management. I prioritize, assign resources, manage risk, and provide continuous reporting for 65+ weekly marketing programs and interdependent projects while still leading my team - Engagement, ROI, CLV… I’m data-driven and a deeply analytical thinker. Not only am I skilled at building out high-impact customer level marketing campaigns, but also deliver complex multi-variate testing plans to improve ROI. I have a strong background in analytics that allows me to troubleshoot concerns as well as to partner effortlessly with data science, analytics, and operations teams - I’m an expert at understanding the end-to-end marketing experience. Starting my career in analytics allows me to understand what alignment is needed to deliver the business and operational goals seamlessly. This means I understand how CRM marketing fits into the larger marketing strategy, and how to ensure all channels work together for maximum results"