Director of Digital Marketing

Join to apply for the Director of Digital Marketing role at Savant Systems

Join to apply for the Director of Digital Marketing role at Savant Systems

This range is provided by Savant Systems. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $125,000.00/yr

Direct message the job poster from Savant Systems

Talent Acquisition for Savant Pro, Savant Power, GE Lighting & J Geiger Shading

Company Description

Savant Systems, Inc. is a global leader in smart home and energy, and traditional lighting solutions, for consumers, businesses, utility companies and more. As the parent of GE Lighting, a Savant company, Savant offers the most diverse portfolio of DIY and professionally installed products in the industry. Our innovative solutions unite all the vital pillars of any smart home – climate, lighting, entertainment, security, and energy – all controlled by a single intuitive award-winning app experience.

Job Description

Position Overview

If you're a digital visionary who thrives on driving performance, innovation, and brand excellence, come join Savant on our mission to redefine lighting, smart home, and smart power in the professionally installed and do-it-yourself spaces.

We are seeking an experienced, data-driven Director of Digital Marketing to lead and execute the digital marketing strategy across both the Savant and GE brands reporting to the Executive VP of Brand & Creative.

This pivotal role will drive digital customer acquisition, engagement, and retention across multiple channels including savant.com, gelighting.com, shop.gelighting.com, social media and more. You will be responsible for growing our digital presence, leading a high-performing team, working with teams across the company, and aligning digital marketing initiatives with broader business goals.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive digital marketing strategy to increase brand visibility, website traffic, and lead conversions across multiple channels.
• Drive brand differentiation and growth across B2B and B2C channels on Savant.com, GELighting.com, shop.gelighting.com, and the Savant dealer store.
• Define and evolve social media strategies for Pro / Power / Retail businesses.
• Align strategy/tactics with emerging digital trends, tools, and industry best practices, continuously optimizing for improved performance.

Digital Marketing Execution

• Drive continual UX improvements and content updates to all owned sites to enhance awareness and conversion.
• Develop and lead e-commerce growth marketing tactics.
• Lead content strategy and UX optimization for savant.com and gelighting.com, ensuring performance, accessibility, and mobile responsiveness.
• Collaborate closely with product, sales, creative, and IT teams to deliver integrated campaigns and world-class customer experiences.

Data & Analytics

• Define KPIs, measure campaign effectiveness, and continually optimize digital platforms based on analytics.
• Leverage first-party data and marketing automation platforms to drive personalization and lifecycle marketing.
• Manage dashboards and reporting to communicate performance to executive stakeholders.
• Direct the digital marketing budget, ensuring cost-effective campaign execution and strategic spending.
• Lead, mentor, and grow a cross-functional digital team.
• Develop and lead agency RFPs, and manage relationships with existing digital agencies and technology vendors.

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of digital marketing experience with 3+ years in a leadership role.
• Proven success managing omnichannel digital marketing programs across consumer and technology brands.
• Strong understanding of SEO, SEM, CRM, marketing automation (e.g., Salesforce, HubSpot), and web analytics (Google Analytics, GA4).
• Experience with e-commerce platforms (Amazon, Shopify, or similar), DTC growth, and retail marketing partnerships.
• Excellent leadership, project management, and communication skills.
• Passion for innovation, smart home technology, and consumer electronics a plus.

Compensation

• The salary range is $100,000 - $125,000. The salary range listed is an estimate. Pay at Savant is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
• This is a direct-hire position with full benefits including: medical / dental insurance; vision plan; pet insurance; FSA / HSA; 12 paid holidays; permissive time off policy; 401k plan with employer match.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Electric Lighting Equipment Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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