Email Marketing Project Coordinator
Addison, TX, off the north tollway
Duration: 18-month contract
Job Description
- Work closely with the Senior Email Marketing Specialist and Communications team to execute against the company's email strategy and initiatives, deploying and tracking highly segmented outbound campaigns, market-specific email campaigns, and digital communications related to promotions, events, and advertising.
- The ideal candidate for this role will have a passion for using data, analytics, and email best practices through Marketing Cloud.
Responsibilities :
- Work with the Sr. Email Marketing Specialist and Communications team to develop a deep understanding of the business model and communication calendars.
- Assist with all email campaigns, including loading lists, data extension creation, execution, testing, optimization, and follow-up.
- Ensure all email marketing campaigns are always targeting the right audiences with the right message at the right time.
- Use data to constantly analyze, diagnose, and measure performance against expectations.
- Maintain and manage ESP/Marketing Cloud contact database.
- Adapt to existing processes and procedures, while staying current with programs to suggest new approaches to delivering better results.
Skills & Qualifications :
- Professional experience in email marketing and automation required.
- Microsoft Office suite and an email marketing platform required; experience with Salesforce Marketing Cloud strongly preferred.
- Both B2B and B2C marketing experience preferred.
- Strong service mentality to support business partners.
- Able to work with technical, business development, creative, and marketing teams.
- Knowledge of Illustrator and/or Photoshop for basic image editing a plus.