Brimar Industries is seeking an experienced Head of Sales to lead and scale our omni-channel sales organization. The ideal candidate is a strategic leader with a proven track record of building high-performance sales teams, including SDR, inside sales, and account-based selling functions, while also growing revenue through indirect channels such as distributors, Amazon, and regional resellers.
You will be a key driver in Brimar’s growth strategy, focused on maximizing the monetization of our existing funnel, improving engagement with high-value prospects and customers, and increasing revenue across all sales channels.
Key Responsibilities:
Sales Leadership & Strategy
- Build, develop, and lead a scalable sales organization across SDR, Inside Sales, and Account-Based Selling.
- Partner closely with Marketing and Customer Success to optimize lead-to-revenue conversion and customer retention.
Team Building
- Recruit, train, and mentor SDRs tasked with demand generation using Brimar’s extensive prospect database.
- Build and manage an Inside Sales team focused on qualifying and closing inbound RFQs.
- Establish a robust account management strategy to grow existing customer relationships into repeat, high-value engagements.
Indirect & Channel Sales
- Develop and execute strategy for indirect sales including:
- Distributors and reseller networks
- Lead Brimar’s Amazon strategy across Vendor Central, Seller Central, and FBA (Fulfilled by Amazon), and collaborate with external Amazon agency partners to execute daily operations and performance management.
- Regional reseller reps and value-added partners
- Optimize partner programs, pricing models, and performance metrics to drive indirect channel growth.
Execution & Metrics
- Drive pipeline growth, forecasting accuracy, and quota attainment across all teams.
- Implement best-in-class CRM and sales enablement processes and tools.
- Use data and analytics to continuously improve sales effectiveness and customer engagement.
Requirements
- 10+ years of experience in B2B sales leadership roles, including building and scaling omni-channel sales organizations.
- Demonstrated success in developing SDR and Inside Sales teams from the ground up.
- Proven experience with account-based selling and customer lifecycle expansion.
- Strong understanding of indirect sales models including distributors, eCommerce platforms (Amazon), and reseller relationships.
- Ability to work onsite full-time in Garfield, NJ.
- Excellent communication, coaching, and cross-functional collaboration skills.
Preferred Qualifications
- Experience in industrial safety, signage, traffic control, or related industries.
- Familiarity with Hubspot or similar CRM platforms.
- Experience scaling sales organizations in growth-stage or transformation-focused companies.
Why Brimar?
- Be part of a company with a powerful e-commerce foundation and significant untapped sales potential.
- Join a leadership team committed to growth, innovation, and customer impact.
- Make a real difference in helping customers solve important safety and compliance challenges.