We're seeking a strategic and hands-on Marketing Technology Manager with the unusually strong ability to architect and lead the development, integration, and continuous improvement of our marketing technology stack.
In this role, you'll collaborate cross-functionally with Marketing, Analytics, Sales, IT, and Customer Service to create seamless, data-driven customer journeys and accelerate business growth. Your focus will be aligning marketing, sales, and customer service processes with technology and reporting to elevate the customer experience and drive measurable outcomes.
Key Responsibilities
Martech Development & Optimization
- Collaborate with key stakeholders to align and optimize a cohesive martech stack that supports lead qualification, scoring and routing, ABM campaigns, and omnichannel engagement strategies.
Martech Strategy & Road Mapping
Define and own a 3-year martech roadmap aligned with business goals.
Translate technical requirements and platform capabilities into actionable strategies for both technical and non-technical stakeholders.
Marketing Automation & Advancement
In partnership with the Senior Marketing Manager, build and maintain behavior-based and event-triggered marketing automation workflows.
Monitor, test, and optimize workflows for performance, scalability, and reliability.
Marketing Reporting & Attribution
- Implement lead tracking systems to monitor the full funnel-from lead source through to closed sale-in coordination with Sales and CRM systems.
CMS & Website Integration
Lead integrations between marketing systems and the CMS to enhance the customer web experience.
Provide back-up support for the Website Manager as needed.
ePro Production via Ariba
Manage our eProcurement platform integrations, including Ariba, Coupa, and other epro platforms.
Working directly with customer contacts including both company buyers and IT personnel to set up integrations, test, debug, upload catalogs and more.
CRM Management & Governance
Manage marketing CRM best practices working closely with our IT team (who own our CRM).
Share recommendations that align with IT strategy as well as marketing segmentation needs.
Technical Leadership & Troubleshooting
Serve as the primary technical point of contact for CRM and martech systems from a marketing standpoint.
Collaborate with the Website Manager, IT and external vendors to diagnose, prioritize, and resolve issues efficiently.
Vendor & Tool Evaluation
Evaluate and recommend new tools, platforms, and vendors to improve marketing efficiency and performance.
Lead cross-functional collaboration (especially with IT) to ensure alignment with broader business strategy and budget considerations.
Stay informed of new capabilities and trends within the marketing technology landscape to inform platform decisions.
Required Skills & Experience
Technical Skills
CRM Platforms: Strong experience in CRM configuration, data model management, and end-user support. Experience with Microsoft Dynamics is a plus.
Marketing Automation: Proven ability to build, manage, and optimize complex workflows and campaigns. Experience with ClickDimensions is a plus.
CMS Integration: Professional experience with web content management systems and martech/web integration. Experience with WordPress or Sana is a plus.
Analytics & Reporting Tools: Ability to track campaign performance and conversions across platforms. Must have experience with Google Analytics and Google Tag Manager. Professional knowledge of Power BI, Tableau, Looker, or native CRM dashboards is a plus.
Lead Attribution & Conversion Tracking: Experience setting up end-to-end lead tracking from source to sale, including UTM tracking.
Strategic & Analytical Skills
Martech roadmap planning and budgeting experience.
Ability to evaluate, select, and manage third-party vendors and technology partners.
Experience conducting technology audits and identifying process improvement opportunities.
Soft Skills
Excellent cross-functional communication skills - able to translate technical details into business value for non-technical teams.
Strong problem-solving abilities and initiative in troubleshooting issues across platforms.
Education & Experience
Bachelor's degree in Marketing, Information Systems, Business, a related field or equivalent experience
5+ years of experience in marketing operations, marketing technology, or digital marketing.
2+ years of experience managing CRM and marketing automation platforms.
Experience in B2B and/or account-based marketing (ABM) is highly preferred.
Benefits
Health Insurance
Dental & Vision Insurance
Life Insurance
Medical & Childcare Flexible Spending Accounts
Education Assistance
401(k) with Matching
Fitness Bank
Pre-tax Transit Program
PTO Bank
Paid Holidays
Paid Diversity Days
Volunteer Time Off
Referral Bonus Program
Competitive wage ($105,000 - $120,000 annually)
Hybrid Role with three in office
We are interested in every qualified candidate who is eligible to work in the United States, however, we are not able to sponsor visas.
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EEO Employer - Veterans and IWD are strongly encouraged to apply
Labelmaster is proud to be an Equal Employment Opportunity Employer and we are committed to the concept and practice of equal opportunity and affirmative action in all aspects of employment. It is our intent to comply with our duty to provide reasonable accommodations for qualified employees and applicants as required by law. All requests for accommodations should be made in writing to Jay Hollins by emailing jhollins@labelmaster.com.