Chief Revenue Officer

Position Description Chief Revenue Officer About Us We are headquartered in Knoxville TN With a 25 year legacy of excellence we have become a trusted name in the attachments industry Weve grown to span over 250000 square feet of manufacturing space and our products reach over half of the US population within 2 3 days often sooner We team embrace the concept of hard work working smart and providing support to a network of over 1400 dealers nationwide Focusing on education and providing high quality products has been the cornerstone of their success Purpose The Chief Revenue Officer CRO will be responsible for the development and execution of annual and long term strategic objectives to grow sales and profits The CRO will be expected to recommend new programs and other key changes to the sales and marketing approach to grow the business in varied market segments In addition the CRO will be responsible for developing and managing a national sales and marketing team Blue Chip dealer network and the creation and management of the annual sales and marketing plans Essential Functions Market Expert To act as a brand championUnderstand and communicate the market drivers for the attachments in the skid steer and tractor equipment business segments Understand and communicate market drivers for all new market segments entered through organic or acquisitive growth Strategic Selling Analyzes key trends opportunities threats and implications related to our external environment for current and potential competitorsDevelop strategies to maximize account and market penetrationCreate a collaborative environment between Operations and Sales to capitalize on emergent and tangential opportunitiesDevelop and implement Key Account strategy for all markets Sales Team Recruit and develop the sales talent necessary to exceed corporate revenue and profit goalsDevelop and implement an annual compensation system that provides appropriate incentive for the sales teamDevelop and implement full sales coverage plan in all target markets Marketing Develop over arching marketing strategy to cover the four Ps of marketing product price place and promotionRecruit and develop the internal and external marketing talent necessary to implement the marketing strategyDevelop and implement an annual compensation system that provides appropriate incentive for direct marketing employees Customer Relationship Management Be the champion of Salesforcecom CRM systemLiaison with Operations and Product Management to develop strategies to improve the long term value of customer relationshipsIdentify and attend events designed to promote higher level customer relationships Product Support Warranty Manage the Product Support team for optimal customer outcomesMonitor KPIs relative to warranty claims and socialize within the organization for continuous improvements to the product Administration Develop annual Sales and Marketing PlanProvide quotas sales objectives to the members of the sales team and hold them accountable to the goalsDevelop actionable Key Performance Indicators to monitor the attainment of goals and objectives Performs other duties as assigned Accountability Reports to the COO Ensures that all work is done in accordance with Federal State and Local requirements customer specifications and company Policy Keeps COO aware of all progress and problems Training Cross Training Progression Trains to maintain top standards for delivering excellent performance Qualifications Technical bachelors degree from an accredited university; MBA preferredRevenue responsibility for 250MMMinimum of 10 years of experience in a Business to Business B2B sales leadership roleMinimum of 10 years of experience managing an extensive national Dealer Distributor network for heavy equipment and attachmentsCRM Experience required Salesforce experience preferredStrong leadership people management skills Strong accountability manager Takes ownership of the role and responsibilitiesSelf starter entrepreneurial and creative thinking ability A business builder not maintainerProven experience with change managementKnowledge of digital marketing communications tools techniques and related developments including social mediaAbility to create and manage budgets and negotiate business dealsStrong analytic and strategic thinking ability; Must be a problem solver self motivated and be a team player Advanced skills with Microsoft Office programs Analytics and familiar with Data Modeling tools Strong project management experience delivering results across functional boundaries Ability to travel overnight when needed