Working with the Director of Product Marketing, manage annual marketing plan in support of organizational strategy and objectives; manage, implement, and execute the marketing policies and practices, which will include market research, competitor analyses, and customer service and retention monitoring processes and initiatives.
The essential function include, but are only limited to the following:
- Create and maintain marketing collaterals to promote the companies’ products and services.
- Coordinate and manage PR (press releases, product announcements, press industry analyst meetings)
- Strategize and manage the company’s social media presence
- Draft marketing copy for website, manage SEO and google analytics
- Coordinate with agency partners
- Organize and support company’s presence at industry trade shows
- Monitor and report on industry trends and events
- Work with the sales team to identify and develop new sales tools
- Collaborate with internal teams to assist in all company-wide communication needs.
- Assist other departments in standardizing communications or collaterals consistent with company branding guidelines
- Using Salesforce, collect and report on business metrics bi-weekly.
- Join the Activities Committee to collaborate on planning events and activities for the employees.
- Perform other work-related duties as assigned.
Minimum Qualifications (Knowledge Skills and Abilities):
- Bachelor’s degree in Business, Marketing, Communications, or related discipline required
- Minimum of 2 years’ experience in B2B Marketing role
- Excellent written and verbal communication skills
- Working experience with web content management (Wordpress)
- Experience with graphics creation and editing software
- Demonstrated ability to collaborate with the team and get results through others.
- Ability to organize and manage multiple priorities.
- Technical skills in strategic planning and marketing, business and market development, market research and planning and promotions/advertising
- Must work effectively with senior-level executives and staff; must also be able to work independently.
- Must have strong interpersonal skills and good judgment and be capable of communicating with a diverse range of individuals.
- Excellent computer skills including all MS Office applications (Word, Excel, Outlook, PowerPoint) required.
- Must have strong customer support orientation (for internal/external customers), demonstrated professional demeanor, and the ability to maintain confidential information.
The company is an Equal Opportunity Employer, drug-free workplace, and complies with ADA regulations as applicable.
Job Type: Part-time