We are seeking a highly skilled and savvy Social Media Manager to join our dynamic digital team at YPM. In your role, you will play a pivotal role in the creation and development of comprehensive digital communications and social media strategy, planning and executing successful social media and influencer campaigns for our valued clients.
Your role involves close collaboration with both clients and our internal team, jointly defining and managing social media strategies and curating top-notch content to increase brand awareness and enhance engagement.
You have excellent multi-tasking skills, a creative way of thinking, incorporate relevant SEO factors into content development, and are comfortable presenting ideas and results to both clients and internal teams. Your in-depth understanding of the social media landscape, proficiency in identifying trends / interpreting metrics, and dynamic writing skills will help increase brand awareness, boost audience engagement, and drive sales and conversions.
Primary responsibilities include but not limited to the following:
- Assess, propose, and execute digital strategies and paid social programs that are in line with clients’ campaign objectives, raising social media presence, increasing engagement, and accelerating organic follower growth.
- Perform day-to-day paid social media campaign management: campaign planning and setup, content creation (i.e., infographics/brochures, social posts, email content/toolkits, social profiles), quality control, budget pacing, testing, measurement/reporting, and optimization across multiple social platforms for clients across varied verticals.
- Set clear channel and social campaign goals and KPIs, and consistently track and report against them, using historical benchmarks to measure success, share insights, and develop action plans.
- Work with clients to define the right approach for influencers, negotiating fair rates for content and ensuring the relevant agreements are in place.
- Create high-quality, compelling, and engaging content, story/mood boards, and social ads; ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile and video.
- Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view; continuous evolution of strategy is a must.
- Develop and maintain a functional content calendar for each client, and define the owners in each vertical to particular persona groups.
- Conduct ongoing performance tests to gauge content and campaign effectiveness; gather data and make recommendations based on those results.
- Establish workflow processes for requesting, creating, editing, publishing, and retiring content or working with potential software to perform these tasks.
- Work closely with digital designers on all social ad creatives; when necessary, use Canva to design or edit ads that drive action, and create social videos and reels.
- Collaborate with agency teams (creative/design, content, SEO, and PPC) as needed to build and manage integrated campaigns, analyze results, and share learnings across channels and programs.
- Maintain strong client relationships; interface with clients over the phone and video, and in-person, politely and professionally.
- Stay up-to-date with the latest digital technologies, social media trends, platform changes, and cutting-edge tactics, and apply learnings to campaigns.
Experience and skills required:
- Bachelor’s degree in Digital Media, PR/Communications, Marketing, Journalism, or a related field.
- 5+ years of professional working experience in digital or social media-related efforts, developing and managing paid social media and influencer campaigns that generated leads or similar digital conversion events.
- Experience working in a fast-paced, performance-focused media agency.
- Solid grasp of social media footprint, and passionate about emerging social media trends and technology.
- Working knowledge with a range of Influencer Content Management Systems, and the ability to learn new systems.
- Experience in client relations including having the ability to understand and assess clients’ business and communication needs, and meet those needs through successful digital and social programs.
- Flexible, agile, and able to effectively switch gears / respond to rapidly changing conditions, assignments, and deadlines.
- Detail-oriented, and highly organized with the ability to handle multiple projects with ease, prioritizing when necessary.
- Strong writing and copy editing skills, creating compelling content.
- Exceptional written and verbal communication skills, as well as visual presentation skills, using data to derive insights and present information and go-forward recommendations clearly to management, clients, and team members.
Software experience:
- Must have a strong understanding of social platforms (Meta, Instagram, LinkedIn, Google My Business, YouTube, TikTok, Pinterest, X, etc.) and marketing applications (HootSuite, Sprout Social, Tweetdeck, Airtable, etc.).
- Knowledge of leading social media monitoring platforms (Meltwater, Radian6, SOCi, etc.) is a plus.
- Working knowledge of enterprise CMS platforms, including Wordpress is advantageous.
- G-Suite skills (Gmail, Google Docs, Google Sheets, etc.)
- Experience in software such as Canva, Adobe, Zapier, Mailchimp, Constant Contact, etc. is a bonus.