The Email Operations Lead will join the Consumer Marketing team and focus on optimizing Dallas Morning News’ growing email efforts. This new role will focus on email strategies that benefit engagement and growth for readers while supporting a team of marketing managers, newsroom, and data team members. This role will be responsible for overseeing all existing email operations within our ESP, as well as managing new email deployment from conception through ongoing sends. This individual must be able to work in a fast-paced environment, thrive both in teams and individually, and be excited and open to learning and growing with the company.
ESSENTIAL FUNCTIONS
∙ Owning the execution of all emails, including creative implementation, HTML coding, asset management, automation, list segmentation, and deployment.
∙ Work closely with various stakeholders and departments to optimize data flow and transparency from multiple systems into and out of our ESP.
∙ Assist in managing a large and complex newsletter program within an existing ESP (Sailthru)
∙ Providing technical assistance and user guidelines to all internal staff as needed.
∙ Coordinate A/B testing of subject lines, send times, or other email features.
∙ Updating email templates as needed.
∙ Test all emails before launch for accuracy, tracking, and readability across devices and email providers.
∙ Troubleshooting all emails and newsletters when needed at the time of sending and post-send analysis of any and all technical issues.
∙ Availability outside of typical working hours for technical support.
∙ Working directly with our ESP’s support team.
∙ Work closely with marketing managers to understand and implement email best practices and keep up-to-date and communicate changes internally within the email
JOB REQUIREMENTS
Here’s our list of preferred skills and experience: (Please note this is not a checklist of requirements, but should be considered as a pool of preferred qualifications. It would be great if you could already do some of these things. If you're excited about figuring out how to do all of them, great! We would love to hear from you either way.
- Bachelors degree
- 3-6 years of previous experience working directly with an ESP
- 3+ years of experience working with HTML and CSS
- Knowledge of HTML and CSS for email marketing alongside a strong technical aptitude. ∙ An obsession with accurate data and comfortable requesting and interpreting data ∙ A/B and multivariate testing capabilities and understanding
- Strong organizational skills and a keen attention to detail, as well as excellent spelling, grammar, and communication skills
- Strong project management skills.
- Passion and commitment to customer success.
We believe our community is best served by a diverse organization that fosters an inclusive work environment for people from all backgrounds, regardless of race, gender, age, or sexual orientation.
Benefit Offerings:
Internal Diversity, Equity, and Inclusion Committee
Internal Culture Committee
Leadership Development Programs
Annual Unconscious Bias Training
Flexible Work Schedules
12 weeks of Parental Leave
Monthly Webinars addressing Health & Wealth for all employees
Medical/Dental and Vision insurance
MDLive Telemedicine 24/7/365 access to board-certified doctors via computer or phone
Onsite Fitness Center
Retirement benefits, including employer contributions
Employee Assistance Program
18 Paid Time Off Days
9 Paid Holidays
8 Hours Community Service Time Off
Pet Insurance