Subscription Marketing Lead

Auburn Hills, MI
Posted 02/08/2024

Whisker is the maker of Litter-Robot, Feeder-Robot, and At Whisker, we believe pet parenthood can always get better.

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 500+ passionate team members.


Whisker is looking for a Subscription Marketing Lead, to work in this new position to manage and mature our subscription marketing program. This is a strategic and hands-on role, reporting to the head of CRM & Subscription Marketing. The ideal candidate will have a strong digital marketing background with experience in subscription and retention program marketing. In this role, you will partner closely with team leads across the company to launch new subscription promotions, A/B tests, and initiatives to increase subscription growth and reduce churn. You will own end to end subscription marketing and management, and over time, will likely grow a team to support the program's success.

What You'll Do:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

Develops a strategic roadmap and timeline for Whisker’s subscription program and executes the work needed to launch new initiatives successfully
Defines segmentation of the customer journey, identifies subscription value propositions, and drives customer lifetime value
Writes project briefs giving clear and concise directions to the marketing, design, site merch, and web development teams for new subscription program initiatives
Collaborates with cross-functional teams to develop, implement, and optimize a subscription program that aligns with company goals
Identifies testing opportunities to improve subscription growth and churn reduction
Supports new recommendations for the subscription program via data and or industry trends
Delivers monthly reporting metrics for the subscription programs to present to marketing & leadership
Monitors program performance, analyzes report data, and generates in-depth insights to inform strategy enhancements
Manages subscriber audience strategies for personalized communications and ensures consistent messaging across all marketing touchpoints
Maintains a strong understanding of industry trends, best practices, and the competitive landscape to identify opportunities for program innovation
Partners closely with CRM Manager, to plan and execute marketing campaigns, promotions, and communications to drive program enrollment, engagement, and customer satisfaction
Assists Customer Support with addressing customer issues related to the subscription program
Will perform additional responsibilities when required

What You'll Bring:

BA in Marketing, Communications, Business, or a related field
3-5+ years of experience in a customer subscriptions (DTC experience preferred)
Experience in using subscription management software such as OrderGroove, Chargebee, or Recharge
Experience in using Google Analytics, CRM software, and marketing automation platforms
Proficiency in Microsoft Excel or Google Sheets
Passion for customer-centric marketing with a strong understanding of customer behavior
Creative thinker with the ability to conceptualize and execute innovative marketing campaigns
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
Detail-oriented, organized, and capable of managing multiple tasks and priorities
Collaborative team player with the ability to work effectively across departments
Excellent communication skills, both written and verbal

Benefits & Purrks:
Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:

Premium Medical/Dental/Vision insurance
Life Insurance
14 Paid Holidays
Paid Parental Leave
401K with 4% Match
Flexible Work Arrangements
Top of the line equipment
Life Insurance
Supplemental Pet Insurance

Statement of Inclusivity:
We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.

Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.


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