Job description :
We are looking for Senior Manager with experience in Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements
- Experience in Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciences
- Work with Digital colleagues to manage successful execution of the digital strategy including solution adoption, scaling and business case achievement
- Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
- Knowledge on all aspects of Veeva CRM including SFE areas like territory management, account alignments, survey deployments training, facilitating data stewardship, development of new functionality and testing/monitoring data quality etc
- Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channels
- Experience in customer journey, channel and content affinity models, customer insights
- Hand on experience in R, Python, SQL, Data Bricks
- Experience in web analytics, adobe analytics, social media analytics
- Identify the optimal solution among proposed implementation solutions and design the process to meet the customer needs.
- Manage changes in requirements over the project lifecycle and partner with the project manager to assess the impact on the project scope.
Qualifications
- Bachelors in Pharmacy / technology
- MBA
- MS/MTech/Mpharma