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Content Creator

Grove City, OH
SWACO
Posted 10/21/2021

PURPOSE
SWACO’s Content Creator is responsible for contributing to the organizations efforts to keep a wide array of stakeholders informed of SWACO programs, services and goals. A strong writer with the ability to transform complex information into easy-to-understand and interesting content, the Content Creator's top priority is to develop written content for SWACO materials and publications. The Content Creator will also lead SWACO’s digital presence and, as such, prides themselves on staying ahead of emerging on-line trends in order to leverage them in an engaging and educational way on behalf of the organization. The Content Creator is an energetic and confident public speaker and performs well under pressure and deadlines. To this end, the Content Creator may be asked to liaison with the media, respond to requests for interviews in either writing, over the phone or via in-person interviews or participate in a presentation.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following (other duties may be assigned as needed; reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions):

  • Write and edit SWACO materials including the development of engaging and dynamic content for press releases, letters and emails, newsletter articles, social media posts, power point presentations, annual reports, collateral materials and more.
  • Maintain and enhance SWACO’s on-line web presence including performing SEO activities.
  • All aspects of SWACO’s social media strategy including the integration of strategies, management and execution of strategies.
  • Oversee and collaborate with Communications Manager on public relations, advertising, and social media campaigns.
  • Speak publicly and deliver presentations.
  • Respond to media inquiries and participate in interviews.
  • Liaison with a variety of graphic designers, photography and video producers and marketing and communication firms to innovate new and engaging content which reflect SWACO’s brand.
  • Measure program effectiveness of communication initiatives.
  • Perform other duties as assigned.

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