15,574 Director of Marketing Jobs Nationwide
Directors of marketing plan advertising campaigns, negotiate advertising contracts, complete market research and develop pricing strategies. They recruit new clients and create a marketing package that suits their needs. Directors of marketing manage the hiring process for marketing staff and oversee their work.
Skill Set: Marketing directors must be analytical to see industry trends and use that information to create the best marketing strategy for a product. Creativity is needed to generate new ideas for marketing a product. Directors of marketing need people skills as they work with clients, prospective clients, employees and directors of other departments.
Education: A Bachelor's Degree in advertising or journalism is required to become a marketing director. Degrees need to focus on consumer behavior, market research, communication, technology, sales and visual arts.
Career Path: In order to be promoted to director of marketing, one needs experience as a sales representative, buyer, advertising specialist, promotion specialist or public relations specialist.
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