A sales and marketing manager is in charge of growing sales and overseeing marketing efforts within a company.
Skillset: A sales and marketing manager must be adept at both customer relations and improving sales, in addition to devising innovative new marketing techniques that will move a company forward. As a manager, they should be good leaders, who are skilled in employee relations and in motivating their sales team.
Education: The education requirements for a sales and marketing manager will vary from company to company. Large companies may require a master's degree or MBA, while smaller organizations may be satisfied with simply a bachelor's or associate's degree. Those who want to go far in the sales and marketing world would be wise to pursue the highest educational title available to them, and to gain experience with internships during school.
Career Path: Sales and marketing managers go on to enjoy a wide array of higher positions in the business world. Top sales managers go on to enjoy upper level management positions, such as vice president of sales, and those who excel in marketing management are highly sought after for higher positions as well.