The Supervisor - Targeted Marketing is responsible for supervising and executing Michaels' email marketing. High-level responsibilities include the day-to-day supervision of the email life cycle while collaborating with multiple business owners.
Major Activities
- Project manage and execute all aspects of high-volume, multi-version email campaigns with a customer-first mindset
- Flawlessly execute highly complex, automated dynamic emails & drive efficiencies by leveraging content automation
- Leads the execution of day-to-day operational tasks, including content planning and creative briefing, within a highly collaborative, cross-functional team
- Supervises internal and external partners to deliver changes and tests final content to ensure a positive consumer experience
- Understand internal connections & impacts, take a proactive approach, and make appropriate recommendations, leading to decreased errors
- Supervise, train, and mentor at least one Targeted Marketing Specialist who executes his/her own campaigns; supervises specialist’s work to ensure accuracy & timeliness
- Participate in/contribute to annual email planning, including leading specific initiatives that contribute to our objectives & key results (OKRs)
- Leverage analytic data and insights to make recommendations on how to improve email campaigns
- Seeks to learn about emerging email tech that can improve the customer experience
- Proactively learn about customer behavior and engage in understanding reporting and customer analytics that might influence email channel improvements
- Keep current on email best practices & trends, such as data capture, relevant customer content, campaign analysis, and deliverability
- Cover a variety of duties and tasks on a daily basis or as assigned
Other duties as assigned
Minimum Education
- Bachelor’s degree, preferably in Marketing, Communications, Advertising, or relevant experience
Minimum Type of Experience the Job Requires
- 5+ years of Email experience (development/execution) within a marketing team environment, preferably in retail
- Experience managing high-volume, multi-version, and dynamic email campaigns
Other
- Ability to problem solve, manage multiple projects, and achieve successful business results rapidly
- Superior project management skills with attention to detail and accuracy
- Excellent team player with the ability to bring innovative ideas to the organization
- Ability to coordinate projects with both internal and external partners
- Ability to work independently and with ambiguity on multiple projects simultaneously with rapidly evolving dynamics and flexibility to readily adapt to changing business needs with a focus on generating results
- Self-motivated team member, able to thrive in a fast-paced, result and deadline-driven environment
- Excellent verbal, interpersonal, and written communication skills
- Certifications with Salesforce Marketing Cloud or Movable Ink are a plus
- Experience with Salesforce Marketing Cloud, Movable Ink
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
Tuesdays in Office in Irving, TX